![]() ![]() If you like her approach, you’ll be directed to similar creators, sucking you into a BookTok community.Īt the same time as the Lakeside event, Harper Voyager, the sci-fi, horror and fantasy specialist, is hosting a weekend house party at the Welsh book town of Hay-on-Wye, with eight BookTok creators. In others, she hosts authors or muses about such crucial readerly issues as what it means to visualise a character. In some videos, teasingly holds the book she’s talking about upside down. “It’s the fact that she knew, no matter what he did, she’d still love him,” she recites, turning away with a despairing shrug, beneath the jacket image of a self-published romance called Addicted to You. a Toronto-based BookToker with 109,000 followers, knows all the tricks. The BookTok aesthetic is fast and furious, with fans sobbing over plotlines or caressing their books in homemade clips set to music. We’ve generally found that people with blue hair do better than people with sensible haircuts I always wanted to have an LGBTQ section and now it wouldn’t make sense not to. A lot of black and Asian authors are coming through. “But now the majority of our customers are teenagers, who have money and influence and want to find their own stories. “We used to rely on millennials,” says the store’s 30-year-old manager, Peter. Alice Oseman’s Heartstopper – a graphic novel series about a love affair between two schoolboys that’s now a Netflix show – has a table to itself.Īll this is down to #BookTok, a niche on the platform TikTok that became a social media sensation in the early months of Covid, and has been gathering momentum ever since. They’re in a Waterstones that has been laid out like a pick-and-mix stall, with brightly jacketed paperbacks piled on round tables, or grouped seductively in booths, under headings such as “Romance” or “LGBTQ+”. A girl in a silky red dress runs her fingers along the spines of nine novels by bestselling YA author Colleen Hoover, while a couple of twentysomething men in biker jackets pore over shelves of manga comics. ![]() But a few metres further along, young shoppers are salivating over a different sort of treat. It’s four o’clock on a sunny Saturday afternoon and the Krispy Kreme doughnut stall is doing a brisk trade at Lakeside shopping centre, a huge mall in Essex. ![]()
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